As an Immersive Designer on Google Lens, I worked on the brand definition of how Lens would sit within the suite of other products, culminating in a redesign of the Lens logo and a corresponding shift in the iconography of AR actions within Maps, YouTube, Photos. I worked on defining the physical markers of AR through Lenslets (partnerships with outside companies to create AR experiences). I also created prototypes of potential AR experiences within Google products, motion prototypes of gestures for Lens within Photos, and illustrations to explain technical concepts.