Watershed brand campaign
Our 2023 brand campaign. This ran in various live placements in NYC and Phoenix, and online in publications including NYTimes, Bloomberg, Atlantic, Wall Street Journal and more. Read about the effort on the Watershed blog and view the campaign microsite – a Webby Award winner.
Team and process
Marketing Director and Writer: Alexa Shirtzinger
Creative Producer: Margot Czeropski
Brand Marketing Lead: Courtney Correll Chavez
Growth Lead: Dave Addison
Brand Design and Creative Lead: Meghan Newell