Watershed brand campaign
Our 2023 brand campaign: change climate change.
This ran in various live placements in NYC and Phoenix (ahead of Climate Week and Green Biz respectively), and online in publications including NYTimes, Bloomberg, Atlantic, Wall Street Journal and more.
The campaign microsite was a Webby Award winner. Read about the creative strategy or a write up on the effort on the Watershed blog
Team and process
Marketing Director and Writer: Alexa Shirtzinger
Brand Design and Creative Lead: Meghan Newell
Creative Producer: Margot Czeropski
Brand Marketing Lead: Courtney Correll Chavez
Growth Lead: Dave Addison